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JPE Inc. Consulting Services |
Your Virtual Marketing Department
Brochure & White Paper
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These are our Informational Services designed to create the artifacts you need to successfully get your message out, get noticed, educate the market about your value proposition and benefits, overcome objections, beat your competition, make new clients, expand existing clients, and ultimately increase your revenues.
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The Collateral Kit 12-Page Illustrated Brochure (PDF)
Includes Samples and Pricing
Collaterals
Materials creation based upon branding, messaging, themes -- right now to color schemes -- e.g. creation of Data Sheets (one page product or service overviews); Solution Profiles (business case discussions of ROI and TCO); Case Studies (historical success stories); Project Cards (Problem/Solution Overviews), etc. May be used as both mailers, leave-behinds, and also in electronic form for email and website download dissemination.
Brochures
Full 4-Color Process Product/Service or Corporate overviews, Special promotions or campaigns, mailers, etc. Single page, 2-sided, Tri-folds, etc.
Presentations
A Corporate Overview Presentation, A Product/Service Solutions Presentation, Case Study Presentations, Technology Overview Presentations, Key Issue Presentations, Trade Show Support, Demos
Graphics Design
Logo Design, Stationary, Business Cards, PowerPoint Theme; Website themes; plus thematic design and illustration of other collaterals and artifacts. Professional Graphic Artist will produce deliverables in any digital graphic format, inclusive of Photoshop and/or InDesign formats.
White Papers
In depth discussions of key business, technology, or issue specific topics. These are essential for thought leadership, establishing credibility and the applicability of products and services.
Articles
Ghostwritten or byline articles written for Newsletters, Websites, brochures, or any other need.
Website Content
Complementing website design and architecture, we can ensure all website content is consistent and reflects the same messaging and look-and-feel of all marketing materials.
Video Production
Production of short-format or long-format videos suitable for Presentations, Demos, Training, Website download/streaming. Corporate overview, product/service specific, issue-oriented, topical, and even entertainment.
Case Studies
Case Studies will require interviews with your clients, analysis of available documentation and artifacts, and the production of a detailed report, suitable for use with new sales prospects, PR, analysts, investors, as a mailer, etc.
Backgrounders
These are Executive Overviews (one page), Corporate Narratives, and other General information pieces consistent with marketing themes and messaging.
Proposals
This service is work performed in collaboration with your sales and marketing teams to create complete proposal documentation suitable for presentation to clients, new prospects, shareholders, prospective investors, etc. This may be in any appropriate form/style, from freeform illustrated narratives to formal RFP responses.
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Consulting and Marketing Services
These services are all about defining the right thing to do and then doing it. It starts with in-depth research, planning, understanding the marketplace and players in it, charting a path to win, and then doing just that.
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Business Planning
This is consulting work performed in close collaboration with company leaders, managers, and stakeholders to map out overall vision and business strategy, down to tactical programs and plans. This may include the creation of formal Business Plans, Financial Models, Revenue Projections, Market and Competitive Analysis, Feasibility Studies, and even Prototyping of Products and Services, if needed.
Market Penetration Strategies
This service is the determination of the most effective strategies to identify target market segments, qualify prospects within those segments, and device the most creative and compelling communications and engagement strategy to reach them. This is inclusive of Pricing Strategy definition, Distribution Channel Selection, and potentially even Sales Training and External Partner Training.
Branding
This service is an extension of the overall value-proposition vision, down to naming conventions, terminology/vocabulary, taglines, hooks, themes, artwork and illustrations, packaging, partnering, promotions -- the works, whatever is needed to create a brand, support a brand, re-launch a brand, or reinvent one. This happens at multiple levels, from the Corporate Brand to individual products, services, or subordinate elements of the business. It can also encompass the branding of newly defined market niches that you wish to be known and the leader within.
Lead Generation Campaigns
This is one of the most important services of coming up with creative campaigns to stimulate target markets in your offerings. The goal here is clear, to generate well-qualified leads that convert into new clients, increased business from existing clients, and recognized revenues.
The maturity of the offering and the market have a large bearing on strategy and tactics - new innovations must seek to introduce disruptive innovations and change status-quo client behavior paradigms. Mature markets and established products and services tent to deal more with competitive displacement initiatives.
Public Relations (PR)
JPE can write Press Releases as well as interface to distribution services and agencies for broad exposure market communications messaging. We can also serve as liaison to the Industry Analyst and Investment community, the Media, trade event participation, etc. Services range from traditional PR to online as well (viral and social networking, online ad campaigns, etc.).
Custom Marketing Campaigns
This a catch-all for anything and everything we work together to dream up. Promotions, Contests, Surveys, Special Events, Executive Roundtables, One-to-One Campaigns, and key Network Introductions.
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Networking: Business and IT Services
These services are those we primarily do in concert with other colleagues, partners, and third-party organizations to bring to you the best-in-class resources and services to ensure your entire marketing plan can be executed successfully.
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Lead Referrals
One of the Value-Add services that JPE offers is our own "In Network" referral service. If we have a client that could really use what you have to offer, we put them in touch with you. And if one of our clients could be instrumental in addressing one of your identified needs, we return the favor to them.
Plus, if you have colleagues you know who could benefit from any of our services, we offer a 5% referral fee credit of new revenues from the new client applied to your outstanding balance, if applicable. If you have no balance, then it can be redeemed in cash, or as a credit for future projects.
Sales Staffing
If you need the right A-List players in the right places to execute your Battle Plan, we can assist in locating and securing those resources for you. Our own network of contacts is vast, and we also work with some of the best IT Staffing organizations in the business.
Website Design
The most common human behavior by any business decision-maker these days, is that when they learn of any new organization of interest, the first thing they do is go to their website and "check them out." They also Google them to see how prominent they appear among the billions of other entities out there in the electronic universe. Consequently, a website can make or break you. Don't have one? Then you don't really exist in many minds. Does your website look terrible? Hard to navigate? Hard to use? If so, that's the message the world gets about everything you are, do, make, and have to offer.
We can assist you with website design, architecture, and incorporation of all marketing content and thematic standards for consistency and effectiveness. We have access to all the technical and artistic resources to ensure your website puts your best foot forward and tells your story with excellence.
Software Development
In the wonderful world of Sales & Marketing, software tools -- specifically Customer Relationship Management (CRM) systems are becoming more and more essential and critical elements. And whether all you need is an ACT! database or a Microsoft Dynamics CRM or a full blown SAP system, we can help you find the right partner to ensure you get the system that best supports your needs.
The rule of thumb has always been: if you can find off-the-shelf software to meet your needs, get it. Unfortunately, that isn't always possible. There might be some products that do most of what you want, but need to be integrated, customized, tweaked or configured extensively, and specialized expertise may be required to make that happen. If so, we can help you. In fact, if you need completely customized development done, for internal systems or external products and services, we can help guide you.
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All Initial Consultations are Free of Charge.
Click Here for a description of complete turn-key Virtual Marketing On-Demand Solution Packages and Pricing JPE offers its Marketing Capabilities and Maturity Assessment for a complete marketing capabilities overview, Gap Analysis, and Prioritized Project Roadmap Report for a fixed fee of $2,500. This entails, on average, 60 hours of labor. It is an inexpensive means of allowing your organization and JPE to get to know each other, and gives you a good taste of the quality of JPE's work, and at the same time allows us to get a better perspective of the scope of your needs before either party makes any larger monetary or time-based commitments. It's just the smart thing to do -- regardless of who ends up actually doing all the work for the needs and recommendations identified.
All Individual Project Services (listed above) executed by JPE are quoted on a case-by-base Time-and-Materials (T&M) of Fixed Fee basis. Hourly rates will vary by the depth of quality and the extent of expertise of the resources used on each project. Statements of Work and Pricing Proposals will detail these expenses accordingly.
Any necessary Travel and Lodging costs incurred by JPE working on your half, approved in advance by you, are not included in Project quote prices and will be charged separately.
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