Catalytic Creativity

Achieving Market Velocity with Catalytic Creativity

WHY JPE: Achieving Market Velocity with Catalytic Creativity

(Must Reading for every President, CEO, CMO, Board Member or VP of Sales & Marketing)

"The JPE difference is that they can execute. They don't just talk a good game.

They get real results. And produce nothing short of absolutely amazing results."

CIO

Leading Healthcare

Technology Co.

Fundamentally, JPE is all about successfully helping you take your business to the next level.

Getting to the next level is what you know you need most. Yet, it's what you've realized you can't accomplish on your own with scarce, if not non-existent, in-house marketing resources.

You also know all too well that the overall economy is brutal, and likely will be for years to come. Your competition is fierce. You know you have to find a unique way to strongly differentiate your company, your products, and your services to achieve any genuine market momentum and valuation velocity.

However, the window of time to make it happen is painfully finite: If you're pre-revenue, you're constantly reminded that your Investor funding and Board patience are both limited commodities, ultimately leading to "Game Over" if the answer isn't found. Even if you're post-revenue, slowly approaching cash-flow positive, breaking even, or slightly profitable, a fledgling client base of early adopters and subsisting in basic survival mode just isn't sufficient indefinitely -- i.e. until the Board decides they need to bring in "new leadership with a fresh perspective" to see if someone else can get it done.

Fortunately, the answer you seek isn't the traditional two choices of "Build or Buy" or "Hire or Outsource." That's the dilemma you've been wrestling with. You probably started with the "Build/Hire your own" option, which may have consisted of hiring a sales and/or marketing "guru" or two, put them in key management roles, expecting them to conjure up the answer. But that didn't quite work out like you'd hoped. So then you may have explored the "Buy/Outsource" option and looked at PR firms, Advertising Agencies, Marketing Services Organizations, Web Design Shops and even talked to various Consultants, only to realize that even after you recovered from the "sticker shock" of the project-based or ongoing monthly fees associated with using all these outside experts, the end result wasn't necessarily any better than the ideas of your own team.

Again, fortunately, there does exist a third option. You need "Catalytic Creativity."

What is Catalytic Creativity?

It is the exercise of true imagination, creativity, insight, knowledge, and instinct -- tempered by the wisdom of successful experience -- to first envision, articulate, and then to bring into reality the unique and disruptive ideas, concepts, themes, and even language needed to capture the imaginations and attention of a target market, and compel them to want what you have to offer.

Catalytic Creativity is the difference between true "visionaries" and "functionaries." Even the very best and most prestigious colleges in the world can grant students degrees in marketing and business, but it can't give them imaginations if they don't already have one. Having served for years in various sales and marketing roles is no assurance of the existence of Catalytic Creativity. You see, the answer you've been seeking has never been a lack of professional candidates, whether they be in-house personnel or external service providers, even if they should stumble upon a good idea here and there. No, the problem is that none of them have the "gift" -- as Michelangelo put it -- of "being able to look at a block of virgin marble and see the angel inside waiting to be freed."

That's what JPE has to offer and what sets us apart and is of greatest value to you: Catalytic Creativity.

A few actual examples:

It is what took a struggling networking company from negligible revenues to over $50 million in two years, which entailed creating and defining an entirely new market segment that subsequently grew into a multi-billion dollar industry unto itself.
It is what took a failing publicly-traded software company suffering $2 million per quarter losses, was delisted from a major stock exchange, facing a shareholder lawsuit and an open SEC investigation, and had a stock price below $2.00 a share -- to achieving a cash-flow positive status and a stock price over $16.00 a share -- and accomplishing all of this in only six months, which ultimately led to a successful acquisition. This exercise involved completely reengineering, rebranding, and re-launching an entire product line.
It's what got a Beta-stage pre-revenue Software as a Service (SaaS) company acquired for $10 million, six months prior to first commercial product launch.
It's what built an initial revenue pipeline in a very early stage software start-up of over $10 million in less than six months and led to a successful acquisition.
It's what built a pipeline of over $20 million, with $5 million in recognized revenues in a brand new sales region in six months. This company, too, was also acquired.
It's what generated a seven-figure deal in only 60 days with a major University Healthcare institution.
It's what many clients have used to completely revamp their messaging and branding, defining their true, compelling, core value proposition "story", articulating that story via all new collaterals, artifacts, presentations, sales training, and targeted marketing campaigns -- resulting in revitalized market momentum, penetration of new market segments, and gaining competitive advantages.
It's what many, many start-ups and early stage companies have used to develop their business models, business plans, presentations, and funding documents to raise millions and millions of Private Equity and VC dollars needed to go to market.

If Catalytic Creativity is the missing ingredient you've been searching for -- contact us today.

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