JPE Marketing Capability and Maturity Assessment

The JPE Marketing Capability
and Maturity Assessment

How Properly Resourced, Equipped, and Developed is Your Sales & Marketing Organization?

Happy with your Sales results? if not, why not?

The JPE Marketing Capability and Maturity Assessment is the proper first step to finding out.

Click on the PDF Icon (left) to

Download the Full Presentation

Click on the PDF Icon (left) to

Download the Data Sheet

This comprehensive analysis of your marketing capabilities, infrastructure, foundational elements, resources and artifacts will allow you to:

Precisely Quantify every marketing task needed to be developed and executed in the next 12 Months - and to repeat the process, as needed	Vision, Message, Resources, People, Tools, Processes, Campaigns
Quantify where your organization is in terms of completing every necessary Marketing task	Comprehensive Gap Analysis
Quantify the workload distribution of your Marketing Resources	Just right? Not enough? Too many? Need Help?
Identify all necessary tasks not assigned	What don't you know that you need to be doing?
Produce an executable Project Plan for all critical Marketing functions	Analysis translated into an Action Plan

Over 100 Marketing Elements are Analyzed in 10 Key Categories:

Corporate Branding Development

Business Planning

General Collateral Development

Website Design & Marketing Support

Sales & Marketing Tools

Product/Service Launch & Collaterals

Marketing Campaigns Planning & Execution

Corporate Communications

Trade Show and Event Marketing

Investment Marketing Support

The Devil is in the Details

Stakeholders are interviewed in-depth. Every nook and cranny is dissected, analyzed, exposed, and prioritized.

The illustration to the right is just the beginning of the first of ten Categories, starting with Corporate Branding Development, illustrating the first of 15 investigation areas.

In each area a Maturity Evaluation Rating is determined regarding where each item is in terms of its development maturity, from concept to deployment and use.

Every task must have an owner. If it doesn't, that too is detailed and documented. You get to see everything you're NOT doing as well as everything that you are.

And from there it is determined a reasonable estimate of the work required to bring that element to fruition, both in terms of one-time foundational effort plus the on-going recurring activity and support.

It is never assumed that any of these normal elements is already done and in place and functioning until it's been inventoried and evaluated. From the highest level vision concepts, to the sweating the smallest details - it gets covered.

This is as exhaustive a marketing capabilities audit as you shall ever find.

Who's Doing What to Whom, Why, and How? And who isn't Doing Anything?

Finally, gain true clarity and vision of exactly what each of your marketing resources really has on their plate, what kind of a workload burden they genuinely bear; what ISN'T getting done; if there are any underutilized resources - all in the context of your true marketing landscape of needs.

Is your sales force complaining about not getting any useful support, compelling collaterals, and effective lead generation campaigns out of marketing? Find out exactly why, and more importantly, what you can do about it.

Not getting the market traction you need? It may be because the marketing team you have, while doing a great deal of work, perhaps great work, is simply working on the wrong things at the wrong time. Do you have any means of knowing what they aren't doing that they should be doing right now?

Are all of your marketing initiatives happening at a Productivity Velocity that is in pace with all of your other business elements? When you have a new product or service ready to sell, will your "Marketing Machine" be ready to powerfully launch it successfully?

This Assessment will equip you to make informed strategic decisions, not only on vision and direction, but on how exactly to get there.

Please note: This Assessment doesn't have to be a one-time event, but the beginning of a regular diagnostic regimen to measure progress as you move forward. Following the initial Assessment, you have the Option to measure all 100+ Elements in 10 Categories again and again, either on a quarterly, or semi-annual basis. For example, if it's determined that you need 4,000 man-hours of marketing work delivered in dozens of areas over the next 12 months, then you really need to know three months later, if you've achieved at least 25% of them and not only 10% - which effectively turns a target of a year's work into two and half years before you get the desired result.

Moving from Diagnosis to Cure

The ultimate Deliverable of this Assessment isn't just the analysis report itself; rather, it is the Microsoft Project Plan that details all the work identified that needs to be done, in priority order, who's assigned to do it, and deadlines for getting it done. That's the effective path to achieving the marketing results you've been looking for.

How the Assessment Program Works: